Aviation caters to a world of nuances. So how does an airline talk one language to a global audience? Jetstar engaged The Blueprint to circumnavigate the globe to design a simplified user experience strategy that identified every communication touchpoint through the lens of the customer. The Blueprints’ expertise in Wayfinding Design enabled the team to immerse in an anthropological study. By optimizing best practice into a logical global user experience strategy, underpinned by customer insight, The Blueprint delivered a global best practice design report that speaks the language of an international traveler.