Sydney’s oldest industrial heartland is being transformed into a vibrant, sustainable, 278 hectare urban renewal area. The Infinity building, with its iconic looped design by world-renowned Koichi Takada Architects, takes centre stage. The 20-storey mixed use building comprises 326 luxury apartments, a 90-room SKYE Suites hotel, and shops. A challenge for Infinity by Crown was integrating the occupants’ telecommunications requirements cost effectively.
Our team developed a deep understanding of the brand and the needs of the user groups, and then designed a signage system sympathetic to the personality of the development.