Qantas Rebrand
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Australia Wide
- Client: Qantas
- Type: Signage & Wayfinding
Signage & Multi-SIte
The Blueprint was engaged to Rebrand Qantas across Australia’s airport terminals.
Our design team worked closely with Qantas to execute the new brand application, translate the logo from the guidelines through to all signage types using various materials, finishes and applications.
We audited and reviewed all branded assets within each of the airports, developed the signage documentation and specifications for each of the various sign types and ensured a clear and engaging brand overlay was achieved.
Additionally we rolled out pilot sites to ensure that the signage was established to suit the design intent.
